Marketing & websites for therapists, built by therapists.
Your work is solid.
Your marketing should be too.
Therapist Bestie is a done-for-you website and marketing studio for therapists. We translate your clinical expertise into clear positioning, copy that converts, and ethical visibility that brings in the right clients.
Most therapists don’t struggle with marketing because they lack skill. They struggle because they lack clear language.
You can be a thoughtful, skilled clinician and still feel completely unsure how to talk about your work online.
You might recognize yourself here:
You know you're good at what you do, but struggle to clearly describe who you help
Your website or Psychology Today profile sounds accurate, yet somehow flat or generic
You overthink every sentence because you don't want to misrepresent your work or sound "salesy"
You know visibility matters, but posting feels awkward, inconsistent, or forced
So you tweak. Rewrite. Second-guess. And marketing starts to feel heavier than it should.
The problem isn’t effort. It’s translation.
Therapists are trained to think clinically, relationally, and ethically. Marketing requires a different skill: translating that depth into client-centered language that people can recognize themselves in quickly.
When that translation isn't there:
Your niche feels fuzzy
Your copy sounds more like an intake than an invitation
Visibility feels draining instead of clarifying
And no amount of "posting more" fixes that.
that’s where we come in…
Clarity comes first. Visibility comes second.
At Therapist Bestie, we don't start with posting schedules, algorithms, or content ideas. We start with clarity. Because when therapists are clear on who they help and how to talk about that work, marketing stops feeling performative and starts feeling grounded.
Our work follows a simple, intentional progression:
Step 1: Niche
(without boxing you in)
We help you clarify your niche in a way that feels accurate, flexible, and ethically sound. Not restrictive. Not gimmicky. This is about understanding the patterns your clients come in with, the language they use to describe their struggles, and what actually makes your work distinct.
Step 2: Copy
(language clients recognize themselves in)
Once the niche is clear, we translate your clinical insight into client-centered copy across your website, directory profiles, and core messaging. The goal isn't clever writing. It's language that helps clients think, "this is exactly what I've been trying to say."
Step 3: Visibility
(that's built, not forced)
With clear messaging in place, visibility becomes something you can build and maintain. Not something you're constantly chasing. Visibility becomes more grounded, more sustainable, and more effective, because it's built on clarity, not pressure.
Three ways to work with us.
Whether you're ready for a full website build or looking for ongoing support, we meet you where you are.
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Done-For-You Projects
Starting at $5,500
For therapists ready to stop tinkering and have it done right. Strategic positioning, copy that converts, design that reflects the depth of your work, and SEO built from the ground up.Explore Services →
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Templates (coming soon)
Starting at $697
For DIY therapists who want our copy and SEO frameworks at a lower investment. Squarespace templates with coached placeholder copy and our positioning methodology built in.
Join the waitlist →
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Foundations
Starting at $450/month
Ongoing support for therapists who want clarity and implementation help on a smaller scale, or post-launch optimization for clients who've completed a project with us.
Learn about Foundations →
Featured Partner: Meagé Clements
Unbothered Therapy & Unbothered Wellness Co.
When Meagé came to Therapist Bestie, she was running an insurance-based practice and looking for marketing support that actually understood her work. Across nearly two years together, we've helped her move steadily toward a cash-pay practice, integrate her trauma-informed personal training into the brand as a second offering, and build the kind of consistent visibility that keeps the right clients finding her.
The work has touched every layer of her business: website design and SEO, blog and newsletter strategy, social media planning that matches how she wants to be visible, lead magnet creation, directory optimization, and coaching through the strategic decisions that come with growing a practice.
The result isn't just better marketing. It's a practice and a brand that reflect the depth of her work and the direction she's actually building toward.
"Working with Miranda has been so transformative. Her guidance around my website, social media, branding, and overall business strategy has taken what I've already learned and elevated it to the next level."
— Meagé Clements, Unbothered Therapy & Unbothered Wellness Co.
See the project →
Ready to stop tinkering?
If your website should be working harder for your practice, let's talk about what's possible. The discovery call is free, 30 minutes, and low pressure. By the end, you'll know if we're the right fit and what the next step looks like.
