OUR ONLINE IMAGE IS OFTEN THE FIRST IMPRESSION WE MAKE ON CLIENTS. LET’S MAKE IT GOOD.
Foundations is our marketing support program for therapists who want a professional online presence that builds connection and converts—without the burnout.
More than just a pretty website
More than just a pretty website
Whether you’re starting from scratch or refining what’s already working, Foundations gives you strategic, ongoing marketing support tailored to your stage of practice.
Each plan includes expert guidance, copywriting, SEO, and design help. The only difference between tiers is how fast you want to move and how much ground we can cover each month.
Why Therapists Love Foundations
Because it’s not about flashy marketing.
It’s about being discoverable to the people who need you most, in a way that feels natural and authentic.
Collaborative process — you’re involved, not overwhelmed.
Practical deliverables — polished copy, optimized pages, and client-ready assets.
Ongoing partnership — strategy that grows with you.
Therapist websites that sound like you and attract self-pay clients
SEO-ready copy for every page, directory, or profile
Lead magnets + follow-up emails that build your list ethically
Referral one-pagers and partner packets that strengthen community ties
Directory profiles (Psychology Today, TherapyDen, etc.) that convert views into inquiries
Blog, newsletter, and content systems that keep visibility consistent
Your custom Therapist Bestie GPT — a private AI tool trained on your tone for future content support
What We Can Build Together
Foundations is more than strategy—it’s hands-on creation. Depending on your goals, we can design, write, or refine:
How We Start: The Kickoff Sprint
Every new Foundations plan begins with a Kickoff Sprint — a focused block of your included hours used to set strategy and build momentum right away.
Together, we’ll
Review your current marketing foundation (website, SEO, branding, and copy)
Identify your quick-win visibility opportunities
Map your first 90 days of priorities
And during this sprint, we’ll also create your custom Therapist Bestie GPT — a private, AI-powered writing assistant trained on your tone, niche, and services.
It becomes your behind-the-scenes content partner for blogs, emails, and social posts — and it’s what allows us to produce high-quality marketing materials for you quickly and consistently.
Your Kickoff Sprint (and GPT build) are built into your plan — no additional setup fee.
Already completed a sprint? We’ll pick up right where you left off.
Choose the Level of Support That Fits
Each plan includes strategy, copy, design, and your custom GPT setup.
The only difference is how quickly you want to see results and how much ground we can cover each month.
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$450/2-Hour Foundations — for steady refinement
Best if: your website already converts and you want light, ongoing strategy and implementation.
Your Kickoff Sprint builds your personalized GPT and sets clear, high-impact priorities so your hours go exactly where they matter most.
Use your hours for
Lead-magnet creation & list-building strategy
SEO tune-ups or blog-exchange optimization
Quarterly marketing coaching calls
Realistic pace: gradual, sustainable growth — perfect for refining what’s already working.
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$950/5-Hour Growth — for consistent momentum
Best if: your marketing foundation exists but still needs strengthening.
Your Kickoff Sprint maps a focused 90-day plan and sets up your custom GPT so content and visibility work start immediately.
Together we’ll
Refresh website copy and visuals
Add SEO structure & directory optimization
Create referral systems and content workflows
Realistic pace: visible progress every month and a clear roadmap toward a full marketing ecosystem.
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$1750/10-Hour Visibility — for rapid development
Best if: you want your website, SEO, and marketing system completed in a single quarter instead of stretched over a year.
Your Kickoff Sprint delivers a full project roadmap and builds your custom GPT so content production and website development move in sync.
Your hours can cover
Full site copy & SEO build-out
Lead-magnet design + nurture sequence
Referral-partner packets, one-pagers, and directory rewrites
Realistic pace: completed marketing foundation and active visibility strategy within 90 days.
Foundations Pricing
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Foundations Pricing |
Not Sure Which Plan Fits?
Ask yourself: “How quickly do I want to see results?”
I’m refining what already works → 2 Hours
I want steady progress and accountability → 5 Hours
I want my full system built this quarter → 10 Hours
Still unsure? →
Not ready for ongoing support?
If you are in a DIY or semi-DIY phase and want a professional starting point you can build on your own, The Session Template is a one-time option designed to give you a complete foundation without committing to a subscription.
The Session Template is a fully designed Squarespace website built specifically for private practice therapists — including a 60 to 90 minute positioning sprint with Miranda and done-for-you copy written for your niche. It is designed to help you launch a site that actually sounds like you without spending months rewriting the same pages.
What does The Session Template include?
Therapists use The Session Template to launch a professional, conversion-ready website with copy that speaks directly to their ideal client. Because it comes with a positioning sprint and done-for-you copy, the result feels aligned rather than generic — and it is built on an SEO foundation that helps the right clients find you.
Still have questions?
We know marketing can feel overwhelming and tech can sound intimidating, so here are honest answers to the most common questions therapists ask before starting Foundations.
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Each month you receive a set number of hours that we put toward whatever moves your practice visibility forward most: website copy, SEO, directories, lead magnets, referral materials, content strategy, or design updates. We start with a Kickoff Sprint to set priorities and build your custom Therapist Bestie GPT. From there we work through your marketing in a focused, consistent way so nothing falls through the cracks.
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The Session Template is a one-time purchase that gives you a professionally designed website with done-for-you copy written after a positioning sprint. It is the right starting point if your site needs to be built or rebuilt.
Foundations is ongoing monthly support for therapists who want to keep building after launch. This includes things like SEO optimization, directory profiles, Google Business Profile, lead magnets, referral materials, and content strategy. Many therapists start with the template and move into Foundations once their site is live. You can explore the template at therapistbestie.com/templates.
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Yes. All Foundations plans run for a two-month minimum to give the work time to gain traction. After that you can pause or cancel anytime with 30 days notice. Any unused hours roll forward for 60 days so nothing is wasted.
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Yes. You can move up or down a tier whenever your needs or budget change. Many therapists start with the 2-Hour Foundations plan to get a feel for the work and increase once they see the results. We will help you choose the pace that fits where you are.
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Miranda leads the strategy, copy, and positioning for every client. Execution support (design, formatting, and asset production) is handled by our team. You always know who is touching your project and what is being done with your hours.
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You receive a simple monthly report showing how your hours were used, what was completed, and what is coming next. Nothing happens without your awareness and nothing gets billed that you did not approve.
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Almost anything that moves your visibility forward. Common examples include website copy updates, SEO optimization, Psychology Today and directory profile rewrites, Google Business Profile setup and posting, lead magnet design, referral one-pagers, newsletter drafts, and strategy sessions to clarify your next move. If you are not sure whether something fits, ask — we will tell you honestly.
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That is exactly what Foundations is built for. Once your site is solid, your hours shift toward whatever keeps your visibility growing: blogging, SEO, lead magnets, referral systems, or directory optimization. The plan grows with your practice.
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Ask yourself one question: how quickly do I want to see results? If you want light, sustainable refinement on something already working, start with 2 hours. If you want consistent monthly progress, 5 hours is the sweet spot. If you want your full marketing system built within a quarter, 10 hours gets you there. Still not sure? Book a discovery call and we will figure it out together.
Why not just use ChatGPT?
We love AI, but strategy still matters more.
When you work with Therapist Bestie, you’re not just getting tools.
You’re getting clarity, content, and coaching that’s tailored to who you are as a therapist—and where you want to go next.
No logo? No problem
If you’re starting from scratch, we’ll use your strategy call to clarify your brand tone and audience—then I’ll choose cohesive fonts, colors, and imagery to reflect your vibe.
You’ll walk away with a mini visual identity and a site or asset that feels professionally you.
Check out our past work >>>
Therapist Bestie designs websites for therapists, group practices, and mental health professionals across the U.S.—including SEO optimization, copywriting, and strategy for sustainable growth.