OUR ONLINE IMAGE IS OFTEN THE FIRST IMPRESSION WE MAKE ON CLIENTS. LET’S MAKE IT GOOD.
Foundations is our marketing support program for therapists who want a professional online presence that builds connection and converts—without the burnout.
More than just a pretty website
More than just a pretty website
Whether you’re starting from scratch or refining what’s already working, Foundations gives you strategic, ongoing marketing support tailored to your stage of practice.
Each plan includes expert guidance, copywriting, SEO, and design help. The only difference between tiers is how fast you want to move and how much ground we can cover each month.
Why Therapists Love Foundations
Because it’s not about flashy marketing.
It’s about being discoverable to the people who need you most, in a way that feels natural and authentic.
Collaborative process — you’re involved, not overwhelmed.
Practical deliverables — polished copy, optimized pages, and client-ready assets.
Ongoing partnership — strategy that grows with you.
Therapist websites that sound like you and attract self-pay clients
SEO-ready copy for every page, directory, or profile
Lead magnets + follow-up emails that build your list ethically
Referral one-pagers and partner packets that strengthen community ties
Directory profiles (Psychology Today, TherapyDen, etc.) that convert views into inquiries
Blog, newsletter, and content systems that keep visibility consistent
Your custom Therapist Bestie GPT — a private AI tool trained on your tone for future content support
What We Can Build Together
Foundations is more than strategy—it’s hands-on creation. Depending on your goals, we can design, write, or refine:
How We Start: The Kickoff Sprint
Every new Foundations plan begins with a Kickoff Sprint — a focused block of your included hours used to set strategy and build momentum right away.
Together, we’ll
Review your current marketing foundation (website, SEO, branding, and copy)
Identify your quick-win visibility opportunities
Map your first 90 days of priorities
And during this sprint, we’ll also create your custom Therapist Bestie GPT — a private, AI-powered writing assistant trained on your tone, niche, and services.
It becomes your behind-the-scenes content partner for blogs, emails, and social posts — and it’s what allows us to produce high-quality marketing materials for you quickly and consistently.
Your Kickoff Sprint (and GPT build) are built into your plan — no additional setup fee.
Already completed a sprint? We’ll pick up right where you left off.
Choose the Level of Support That Fits
Each plan includes strategy, copy, design, and your custom GPT setup.
The only difference is how quickly you want to see results and how much ground we can cover each month.
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2-Hour Foundations — for steady refinement
Best if: your website already converts and you want light, ongoing strategy and implementation.
Your Kickoff Sprint builds your personalized GPT and sets clear, high-impact priorities so your hours go exactly where they matter most.
Use your hours for
Lead-magnet creation & list-building strategy
SEO tune-ups or blog-exchange optimization
Quarterly marketing coaching calls
Realistic pace: gradual, sustainable growth — perfect for refining what’s already working.
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5-Hour Growth — for consistent momentum
Best if: your marketing foundation exists but still needs strengthening.
Your Kickoff Sprint maps a focused 90-day plan and sets up your custom GPT so content and visibility work start immediately.
Together we’ll
Refresh website copy and visuals
Add SEO structure & directory optimization
Create referral systems and content workflows
Realistic pace: visible progress every month and a clear roadmap toward a full marketing ecosystem.
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10-Hour Visibility — for rapid development
Best if: you want your website, SEO, and marketing system completed in a single quarter instead of stretched over a year.
Your Kickoff Sprint delivers a full project roadmap and builds your custom GPT so content production and website development move in sync.
Your hours can cover
Full site copy & SEO build-out
Lead-magnet design + nurture sequence
Referral-partner packets, one-pagers, and directory rewrites
Realistic pace: completed marketing foundation and active visibility strategy within 90 days.
Joining by January 31, 2026?
Foundations is evolving for 2026 with new structure and updated policies.
Join by January 31, 2025 to become a Legacy Foundations Member and keep current 2025 rates plus receive every upgrade (Kickoff Sprint + custom GPT + monthly visibility tracking).
View Legacy Plans →
Explore 2026 Plans →
Not Sure Which Plan Fits?
Ask yourself: “How quickly do I want to see results?”
I’m refining what already works → 2 Hours
I want steady progress and accountability → 5 Hours
I want my full system built this quarter → 10 Hours
Still unsure? →
Proudly Partnered with The therapist private pay accelerator
Therapist Bestie partners with the Empowering Therapists: Therapist Private Pay Accelerator, a community dedicated to helping clinicians build ethical, sustainable practices.
Through this collaboration, we provide visibility and marketing support to Empowering Therapists members who are ready to grow with integrity and confidence.
Still have questions?
We know marketing can feel overwhelming and tech can sound intimidating, so here are honest answers to the most common questions therapists ask before starting Foundations.
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It’s a private AI content assistant we build for you during your Kickoff Sprint. It’s trained on your niche, tone, and services, so it can generate ideas, captions, emails, or blog outlines that already sound like you.
You can use it to brainstorm, draft, or polish content anytime — even long after your plan ends. It’s like having a marketing copywriter who knows your voice by heart.
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Not at all. We set everything up for you, walk you through simple prompts, and give you examples of how to get the most out of it. If you can send an email, you can use your GPT.
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No. Because your GPT is trained on your own language and examples, it keeps your natural warmth and professionalism. You’ll still review and edit as needed, but it gives you strong first drafts in your authentic voice.
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Totally fine. Many therapists start by letting us use their GPT behind the scenes to speed up deliverables. When you’re ready, you can explore it at your own pace. It’s yours to keep either way.
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The GPT build happens during your Kickoff Sprint and is already included in your plan — no extra setup fee. After that, your monthly hours focus on strategy, copy, SEO, or whatever will move you forward next.
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Yes! It’s your private tool. You’ll always have access, and we’ll show you how to keep getting value from it on your own or in future projects.
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Within the first few weeks, you’ll have a clear visibility strategy, your GPT set up, and at least one deliverable in motion (like refreshed website copy or a lead magnet). Over time, you’ll see steadier visibility, stronger messaging, and more confident marketing habits.
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We’re therapists ourselves, so we understand both the clinical and business side of practice. Our approach blends ethical marketing, client-centered copywriting, and therapist-affirming coaching — so you grow your practice without feeling salesy or out of alignment.
Why not just use ChatGPT?
We love AI—but strategy still matters more.
When you work with Therapist Bestie, you’re not just getting tools.
You’re getting clarity, content, and coaching that’s tailored to who you are as a therapist—and where you want to go next.
No logo? No problem
If you’re starting from scratch, we’ll use your strategy call to clarify your brand tone and audience—then I’ll choose cohesive fonts, colors, and imagery to reflect your vibe.
You’ll walk away with a mini visual identity and a site or asset that feels professionally you.
Check out our past work >>>
Therapist Bestie designs websites for therapists, group practices, and mental health professionals across the U.S.—including SEO optimization, copywriting, and strategy for sustainable growth.