YOUR WORK IS SOLID.
YOUR MARKETING SHOULD BE TOO.
Therapist Bestie helps therapists translate their clinical expertise into clear messaging and ethical visibility that brings in clients — without gimmicks or burnout.
Most therapists don’t struggle with marketing because they lack skill — they struggle because they lack clear language.
You can be a solid, thoughtful clinician and still feel completely unsure how to talk about your work online.
You might recognize yourself here:
You know you’re good at what you do, but struggle to clearly describe who you help
Your website or Psychology Today profile sounds accurate — yet somehow flat or generic
You overthink every sentence because you don’t want to misrepresent your work or sound “salesy”
You know visibility matters, but posting feels awkward, inconsistent, or forced
So you tweak. Rewrite. Second-guess. And marketing starts to feel heavier than it should.
The problem isn’t effort — it’s translation.
Therapists are trained to think clinically, relationally, and ethically.
Marketing requires a different skill: translating that depth into client-centered language that people can recognize themselves in quickly.
When that translation isn’t there:
Your niche feels fuzzy
Your copy sounds more like an intake than an invitation
Visibility feels draining instead of clarifying
And no amount of “posting more” fixes that.
that’s where we come in…
Clarity comes first. Visibility comes second.
At Therapist Bestie, we don’t start with posting schedules, algorithms, or content ideas.
We start with clarity.
Because when therapists are clear on who they help and how to talk about that work, marketing stops feeling performative — and starts feeling grounded.
Our work follows a simple, intentional progression:
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(WITHOUT BOXING YOU IN)
We help you clarify your niche in a way that feels accurate, flexible, and ethically sound — not restrictive or gimmicky.
This isn’t about choosing a label.
It’s about understanding:The patterns your clients come in with
The language they use to describe their struggles
What actually makes your work distinct
When this is clear, decisions get easier.
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(LANGUAGE CLIENTS RECOGNIZE THEMSELVES IN)
Once the niche is clear, we translate your clinical insight into client-centered copy.
That includes:
Website pages and core messaging
Psychology Today or directory profiles
Language you can reuse consistently across your marketing
The goal isn’t clever writing.
It’s language that helps clients think, “This is exactly what I’ve been trying to say.” -
(THAT’S BUILT, NOT FORCED)
With clear messaging in place, visibility becomes something you can build and maintain — not something you’re constantly chasing.
This means:
Putting the right language into the right places
Creating or refining pages that support informed inquiries
Showing up consistently without reinventing the wheel
Visibility becomes more grounded, more sustainable, and more effective — because it’s built on clarity, not pressure.
This approach is why we don’t believe in quick fixes or viral tactics. Clear niche + clear copy is what makes ethical marketing work — long term.
This is the core of everything we do inside Foundations.
Foundations is ongoing support — and a place where your work actually gets done.
Foundations isn’t a one-time project or a vague container for “marketing help.” It’s designed to support therapists from clarity to implementation — all in one place. For many therapists, this work also supports a gradual, values-aligned transition toward private pay, because their messaging begins to clearly communicate the value of their work to the right people.
Here’s how therapists typically use their subscription:
Therapists use Foundations to:
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Clarity or refine their niche.
Especially when their work is evolving, referrals are shifting, or they’re ready to speak more clearly to the clients they most want to serve.
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Develop client-centered copy that communicates value.
We translate your clinical expertise into language that helps potential clients understand why your work matters — not just what you treat. This is often a key piece in attracting private-pay clients who are looking for fit, not just availability.
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Build or update their website in the same place.
Instead of separating strategy from execution, we help you turn clarity into a live, functional website that reflects the depth of your work and supports informed, confident inquiries.
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Optimize existing pages or directories.
Including Psychology Today, Therapy for Black Girls, and service pages, so your messaging consistently speaks to the right people — not everyone.
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Get feedback before things go live.
Website sections, fee language, positioning statements, or announcements — so you’re not navigating these decisions alone.
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Build ethical visibility that support private pay goals.
Using consistent, values-aligned messaging that attracts clients who are ready to invest in the work, without pressure, gimmicks, or fear-based marketing.
Foundations is for therapists who want clarity — not shortcuts.
Foundations is a good fit if you’re a therapist who:
Wants their marketing to reflect the depth and value of their work
Is ready to clarify their niche and stop sounding generic or overly clinical
Cares about ethical, client-centered messaging
Wants support implementing changes — not just talking about them
Is building toward sustainability, whether that’s private pay, fewer clients, or clearer fit
Prefers steady progress over constant reinvention
You don’t need to have everything figured out.
You do need to be open to clarity, feedback, and refinement.
Many therapists join Foundations when:
Their practice is growing, but their messaging hasn’t caught up
They’re transitioning away from insurance or mixed pay
They’re tired of rewriting the same pages alone
They want their website and visibility to finally feel aligned
If you’ve been thinking,
“I know my work is good — I just can’t seem to communicate it clearly,”
you’re likely in the right place.
Foundations may not be the best fit if you’re looking for:
Quick hacks, viral strategies, or passive income promises
Someone to hand you generic templates without context
Marketing that feels pushy, performative, or out of alignment
A one-time fix with no ongoing refinement
We’re thoughtful by design — and that’s intentional.
We believe good therapy deserves to be visible.
And visibility works best when it’s built on clarity, integrity, and care.
That’s the kind of marketing we support.
Ready to feel clear about your marketing?
If this approach resonates, the next step is simple.
Meagé Clements | Unbothered Therapy & Unbothered Wellness Co.
“Working with Miranda has been so transformative! Her guidance around my website, social media, branding, and overall business strategy has taken what I’ve already learned and elevated it to the next level.
What truly sets her apart is her generosity—she is not a gatekeeper. She openly shares her expertise, provides actionable advice, and offers resources that make the process feel so seamless. Every session leaves me feeling more confident, capable, and inspired to grow my brand authentically.
If you're looking for a coach who is, not only, knowledgeable but also incredibly supportive and approachable, Miranda is your girl! I'm so grateful for her support and investment in my success!”
Therapist Bestie designs websites for therapists, group practices, and mental health professionals across the U.S.—including SEO optimization, copywriting, and strategy for sustainable growth.