bestie blog
So You've Decided to Get a New Certification. Here Is What Needs to Happen with Your Marketing.
You did the training. You logged the hours. You got the credential. Here is the part most therapists skip entirely, and why the certification alone will not bring in the clients you trained to serve.
So You've Decided to Go Private Pay. Here Is What Needs to Happen with Your Marketing.
You updated your rate. You updated your PT profile. You told yourself you were ready. Here is what most therapists miss about the private pay transition and why the marketing piece is not optional.