Therapist websites that do the work a website is supposed to do.
A thoughtfully curated body of work. Built or refreshed for therapists who needed their websites to bring in the right clients, not just look nice.
FEATURED CASE STUDIES
Four projects, four different stories.
A long partnership, a full build, a refresh that compounds, and a methodology applied to our own practice. Choose the story closest to where you are.
FEATURED PARTNER · ONGOING
UNBOTHERED THERAPY & UNBOTHERED WELLNESS CO.
A long partnership across nearly two years.
When Meagé came to Therapist Bestie, she was running an insurance-based practice and looking for marketing support that actually understood her work. Across nearly two years together, we've helped her move steadily toward a cash-pay practice, integrate her trauma-informed personal training into the brand as a second offering, and build the kind of consistent visibility that keeps the right clients finding her.
WHAT WE DID
Website design and ongoing SEO optimization
Blog and newsletter strategy with batched content
Social media plan built around how she wanted to be visible
Lead magnet creation and directory optimization
Strategic coaching through the move toward cash pay
Brand integration of her wellness offering
Steady progress on the cash-pay transition. A practice and brand that reflect the depth of her work and the direction she's building toward.
FULL BUILD · RECENTLY LAUNCHED
AIM FOR HEALING THERAPY
A copy refresh that became a full repositioning.
Ra'Shunda came to us for a copy refresh. In less than months later, her website was on a different platform, her positioning had shifted to clearly differentiate her in a saturated co-parenting and family therapy niche, and a podcast she'd been quietly co-hosting for over 100 episodes was finally pulling its weight as an SEO and credibility asset.
WHAT WE DID
Deep positioning work to differentiate in a saturated niche
Full copy rewrite across all service pages
Platform migration from Wix to Squarespace
SEO foundation built from the ground up
Integration of her podcast as a search and credibility asset
Hero messaging that names the shame her ideal client walks in with
A site that no longer reads as another couples therapist in Katy, Texas. Clear positioning, clear ideal client, clear next step.
REFRESH · ONGOING RELATIONSHIP
R.L. STERN THERAPY
A refresh that kept on giving.
Robyn came to us with an existing site that needed strategic sharpening, not a full rebuild. We refreshed her positioning, tightened her copy, and rebuilt her SEO foundation. What followed was the kind of compounding effect that the best client relationships produce: she's referred three new clients to us, and two of those clients have since referred more.
WHAT WE DID
Strategic refresh of an existing site without losing the original brand
Positioning sharpening for her specific niche
Copy refinement across all key pages
SEO optimization and on-page improvements
A refresh that produced three direct referrals and a second generation of referrals from those clients. Proof that good work compounds.
BUILT FROM SCRATCH · OUR OWN PRACTICE
THERAPIST MIRANDA CAMPBELL
The methodology, tested on our own work.
Before we built our process for others, we built it for ourselves. Miranda's therapy practice site was the original proving ground for everything we now offer: positioning, copy, SEO, lead magnets, content strategy, and the steady visibility that converts inquiries into clients.
WHAT WE DID
Built and optimized her website using our full methodology
Created lead magnets and automated email sequences
Developed consistent blog content for organic reach
Tested and refined the visibility framework on real outcomes
Built referral pathways and trust-building content
Over 150 new client inquiries in 2025. Transitioned from an insurance-dependent model to a premium-fee, fully cash-pay practice. Continues to book steady inquiries through organic search.
RECENT WORK
More practices, each with their own story.
A snapshot of the projects we've delivered alongside the featured case studies above. Built from scratch, refreshed, or refined into something stronger.
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Lorrie Bertrand Therapy
BUILT FROM SCRATCH
Therapy for women navigating anxiety, self-doubt, and life transitions.
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Yang Yang, LCSW
BUILT FROM SCRATCH
Inclusive therapy for healing and self-acceptance in California.
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Healing Through Melody Wellness
BUILT FROM SCRATCH
Therapy for Black women who want to heal in their own way. -
Inside Out Arizona
BUILT FROM SCRATCH
EMDR-based group practice in Arizona.
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Elizabeth Gordon Psychology
REFRESH
Psychology practice refreshed for clarity and conversion.
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Jessica Harrison Counseling
BUILT FROM SCRATCH
Counseling practice with a focused niche and clear messaging.
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ML Mental Health
BUILT FROM SCRATCH
Mental health practice site built from positioning forward.
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Connected and Collected
BUILT FROM SCRATCH
Therapy practice with brand-first positioning and copy.
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Talk with Dr. Sarah
BUILD FROM SCRATCH
Therapy practice site built around her clinical voice.
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Viridian Counseling LLC
BUILT FROM SCRATCH
Counseling practice with grounded, calm visual identity.
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Blooming Haven Counseling
REFRESH
Counseling practice refreshed for clarity and reach.
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Inner Balance Therapy Group
BUILT FROM SCRATCH
Group practice site built to communicate team and breadth.
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Transformative Therapy
REFRESH
Practice refresh referred by Meagé Clements.
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MyAP Therapy
REFRESH
Wix to Squarespace migration and strategic refresh.
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A Journey to Empowerment
BUILT FROM SCRATCH
Practice site built from positioning to launch.
COULD BE YOURS NEXT
One more practice could be yours.
Whether you're starting from scratch or refining what you already have, the work begins with a conversation. Thirty minutes, no pressure, and you'll know by the end of the call whether we're a fit.
Therapist Bestie designs websites for therapists, group practices, and mental health professionals across the U.S.—including SEO optimization, copywriting, and strategy for sustainable growth.