practice owners

Marketing your therapy practice can feel uncomfortable, especially when it seems like you have to “sell” your services. But here’s the truth—marketing is not about selling; it’s about connection. The right clients are already searching for the support you offer. Your job is to make it easy for them to find you and feel confident reaching out.

If you’ve been struggling to attract your ideal clients without feeling pushy, these three strategies will help you market your practice in an ethical, client-centered way while growing a practice that aligns with your values.

When we first started our private practices, we thought we had to do it all alone. We spent hours tweaking our websites, refining our branding, and figuring out how to market ourselves—all while juggling full caseloads and the emotional labor that comes with being a therapist.

The rollback of Diversity, Equity, and Inclusion (DEI) initiatives isn’t just a shift in workplace policy—it’s an emotional rupture that impacts psychological safety, trust, and workplace culture.

For many marginalized communities, DEI was more than just a program; it was a lifeline to belonging, fairness, and representation. Its dismantling reopens deep attachment wounds, triggering emotional responses rooted in historical exclusion, systemic inequities, and past betrayals.

If DEI is being pulled back in your workplace, you may be feeling frustration, uncertainty, or even grief. These emotions aren’t just about the present changes—they are tied to something deeper.

For many therapists, private practice is a dream—an opportunity to shape a space that reflects your values and work with clients you’re genuinely excited to help. Yet without thoughtful planning, running a private practice can easily lead to burnout, especially when balancing the demands of marketing, administration, and client work.

Sustainability is key, and authenticity in your approach can make all the difference. When your practice reflects who you are, attracting aligned clients becomes easier, and you’re less likely to feel drained by the work you love.

Here, we’ll dive into some practical, actionable steps for building a sustainable therapy practice that not only preserves your energy but also enables you to serve clients in an authentic and impactful way.

Creating an authentic directory profile is essential if you want to stand out and attract clients who resonate with your style and approach. Unfortunately, most profiles read similarly, blending technical language, credentials, and clinical terms. These profiles, while informative, often fail to connect with potential clients in a genuine, relatable way.

Eating disorders don’t discriminate—they affect individuals across all racial, ethnic, and socioeconomic backgrounds. Yet, BIPOC (Black, Indigenous, and People of Color) communities face significant barriers to accessing treatment, leading to underdiagnosis, delayed care, and poorer outcomes.

This blog explores the disparities in eating disorder care within BIPOC communities and highlights actionable steps organizations, churches, and mental health professionals can take to create equitable access to treatment.

Networking isn't merely about exchanging business cards or making superficial connections. It's about making meaningful relationships with colleagues, potential clients, and other professionals in complementary fields. So many of us have ambitions of creating a significant impact in what we do, the connections we establish with others makes this easier to actualize if we set some intention around it.

As a mental health therapists, we've witnessed numerous colleagues embark on the journey of transitioning from a full-time job to running their own private therapy practice. It's a decision laden with excitement, apprehension, and uncertainty. While the prospect of autonomy and flexibility is alluring, the transition requires careful planning, self-reflection, and a solid strategy. In this blog, we'll share insights and tips from our experience to guide therapists through this significant career shift.