bestie blog
What Strong Therapy Positioning Actually Looks Like (And How to Know When Yours Is Working)
Knowing the difference between a niche and positioning is one thing. Seeing what strong positioning actually looks like in practice is another. Here are the real examples, the before and afters, and the test that tells you whether yours is working.
You Have a Niche. You Do Not Have Positioning. Here Is the Difference.
You picked a niche. You know who you help. So why is your website still quiet? The answer is almost always positioning, and most marketing advice treats it like the same thing as niching. It is not.
The AI and Marketing Conversation Therapists Are Actually Having (And What You Need to Know)
The AI conversation in therapist communities is getting louder and the guidance has not kept pace. Here is what you actually need to know about AI, watermarks, ethics, and your marketing in 2026.
