Your words are working hard — but are they working for you?
We help therapists write websites and marketing materials that connect with clients, reflect their clinical voice, and build trust from the first click.
Why Copywriting Matters for Therapists
Therapists aren’t trying to “sell.” You’re trying to reach the people who need you — clearly, compassionately, and ethically. But here’s the challenge: Writing about your work can feel impossible when you’re too close to it. What feels natural in session often gets lost when you try to put it into words.
That’s where we come in.
We help you turn your professional insight into language your clients actually understand — words that sound like you and help clients say, “That’s me.”
What We Do (and How It’s Different)
Most marketing copywriters start with sales formulas.
We start with your therapeutic voice — then build copy that balances humanity, clarity, and strategy.
Together, we’ll:
Define your niche and client language (so your copy mirrors how clients describe their struggles)
Identify your core messages and differentiators
Write or refine website copy that guides clients naturally toward contacting you
Craft headlines, FAQs, and CTAs that convert without pressure or hype
Make sure your copy and SEO work together instead of competing
Our goal: copy that sounds like your best clinical self — warm, boundaried, and deeply relatable.
Copywriting Services
You can work with us through your Foundations Plan or as a focused project.
Included in Foundations:
Full website copy development (Home, About, Specialties, Contact)
SEO-integrated keywords and headers
Directory profile rewrites (Psychology Today, TherapyDen, etc.)
Lead magnets and nurture emails
Messaging coaching and content prompts
Standalone Copy Sprints:
A 3–4 week process designed for therapists who already have a site but need their words to connect better.
Includes an audit, rewrite, and voice alignment call to make sure everything fits your tone and goals.
Our Approach
We blend copywriting with clinical intuition.
When we write for therapists, we listen for:
The phrases your clients already say in session
The calm confidence in your voice when you describe your work
The boundaries that keep your words ethical and professional
Your copy will never sound scripted or “marketing-y.”
It will sound like you — clear, confident, and ready to be found.
“I am loving the site! I love the tone and the language. You really captured me.”
— Tiffany Williams, LSWAIC, CCM
Ready When You Are
If you’ve been meaning to rewrite your website “when things slow down,” this is your sign.
Let’s make your message clearer, your words easier, and your site more aligned with who you are today.
FAQ — Because Therapists Always Have Questions
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No. Every site we write starts with your tone, your clients, and your values. The writing process is collaborative and reflective — you’ll review and shape every word before it goes live.
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We use AI strategically, not generically. Each Foundations client gets a private, custom GPT built from their tone and niche. It helps with brainstorming and consistency, but every piece of client-facing copy is human-edited and therapist-reviewed.
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Absolutely. We’ll audit your existing content, identify where it’s losing connection or clarity, and rewrite it to reflect your current practice and goals.
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Yes — every line is optimized for both clients and search engines. Your words will stay readable and warm while still helping you show up on Google.
Therapist Bestie designs websites for therapists, group practices, and mental health professionals across the U.S.—including SEO optimization, copywriting, and strategy for sustainable growth.