Search engines can’t refer clients to you — unless they can find you.

We help therapists show up where their clients are already looking — through ethical, human-centered SEO that makes your website easier to discover and trust.

Why SEO Matters for Therapists

SEO isn’t about chasing clicks or gaming Google. It’s about making sure that when someone searches for the kind of help you offer — “therapy for anxiety in Austin” or “couples counselor near me” — your website quietly does its job and helps them find you.

The truth is, most therapists already have what they need for great SEO:

  • A clear niche

  • A few strong, client-centered pages

  • And words that sound like you

Our job is to help those pieces work together so your website can show up in search, connect with aligned clients, and sustain your practice over time.

What SEO With Therapist Bestie Looks Like

We don’t do SEO the way agencies do. We translate it into a process that therapists actually understand and can maintain long after our work together.

Here’s what we help you with:

  • We find the exact search phrases your ideal clients use — “postpartum therapist Atlanta,” “therapy for high achievers,” etc. — and integrate them naturally into your copy.

  • Titles, headers, meta descriptions, and image tags — all adjusted to help Google understand what your pages are about (without sacrificing your voice).

  • Making sure your homepage, specialties, and location pages guide both clients and search engines clearly.

  • Connecting your website with your Google Business Profile, directories, and location-based content to build local credibility.

  • Turning your clinical insights into posts that answer real client questions — and help you show up for them organically.

You’ll leave not just with optimized pages, but with the clarity to maintain SEO in an authentic, low-pressure way.

Our Approach — Calm, Collaborative, Effective

SEO can feel like an endless checklist. We simplify it. Because visibility is ethical when it helps the right clients find the right therapist — you.

When we optimize your site, we:

  • Explain every change in plain language

  • Prioritize what matters most for your niche and location

  • Focus on connection first, algorithms second

How We Can Work Together

Our SEO work is built into every Foundations Plan, or it can be booked as a one-time optimization sprint for existing sites.

Choose what fits you best:

  • Foundations Plan: Ongoing SEO support alongside copy, design, and visibility coaching.

  • SEO Sprint: A focused, 3–4 week process to audit, optimize, and update your site for clarity and client connection.

What’s included in both:

Full SEO audit of your current site
Updated titles, meta descriptions, and keywords
Keyword integration that feels natural, not robotic
Training on how to maintain SEO yourself
Optional blog and location-page support

THE RESULTS

When therapists work with us on SEO, they start to notice:

  • More inquiries that sound aligned

  • Better visibility for their niche and location

  • A sense of calm — because they finally understand how SEO works

“My website has been getting way more views than my previous site, which is exciting!”

— Lorrie Bertrand, LICSW

Therapist to Therapist

You don’t need to master SEO — you just need someone who gets therapy and search engines in the same breath. Ready to be found — without feeling like a marketer?

Explore the Foundations Subscriptions

FAQS: SEO FOR THERAPISTS

  • Most agencies approach SEO like a numbers game. They focus on clicks, rankings, and data dashboards. We focus on connection and clarity.

    At Therapist Bestie, your SEO strategy starts with your voice and your ideal client, not algorithms. We translate SEO into therapist language — so you understand what’s happening, why it matters, and how to keep it up without constant tech support.

  • Referrals are powerful, but even referral clients Google you before they reach out.
    SEO makes sure that when they do, your site reflects your professionalism and helps new clients find you organically.

    Think of SEO as extending your referral network online — a way for people who already need your kind of help to actually find you.

  • Not at all.

    Our approach keeps your writing human first, optimized second.
    You won’t see keyword stuffing or awkward phrases — just small, strategic adjustments that help Google understand what you do while keeping your tone warm and grounded.

  • Yes!

    We work in both Wix and Squarespace, though we often recommend Squarespace for its simplicity, design flexibility, and stronger built-in SEO tools.

    If you’re currently on Wix, we can absolutely optimize your site there — or, if you’d like, we can plan a smooth transition to Squarespace so your site is easier to manage long-term. Either way, we’ll make sure your structure, titles, and descriptions are optimized to help clients find you.

  • That’s completely fine — most therapists don’t want to become marketers.

    We’ll show you exactly what’s happening and why, but we handle the technical setup, copy updates, and keyword work for you.

    If you’d like, we can even build an easy maintenance plan or train a team member to handle light updates later — no jargon, no overwhelm.

  • Blogging helps, but it’s not mandatory.
    What matters most is that your core pages (Home, About, Specialties, and Locations) are clear, keyword-aligned, and readable.

    We’ll help you decide if blogging makes sense for your time, goals, and personality — and if it does, we’ll give you frameworks that make writing faster and easier.

  • Most therapists start noticing small shifts — like more local traffic or inquiries that sound aligned — within 6–12 weeks of optimization.

    SEO isn’t instant, but it’s sustainable: each improvement compounds over time, so your site keeps working quietly in the background long after setup.

  • We don’t separate marketing from meaning.

    Every SEO and copy decision we make is rooted in clinical alignment, ethical marketing, and therapist psychology — not hype.

    You’ll always know what’s happening, why it’s being done, and how it supports your long-term visibility.
    No upsells, no dashboards you’ll never check — just honest strategy and lasting results.

Therapist Bestie designs websites for therapists, group practices, and mental health professionals across the U.S.—including SEO optimization, copywriting, and strategy for sustainable growth.