Practice GPT Setup

A custom ChatGPT built for your therapy practice

If you’re trying to DIY your marketing, content, or website updates, you’ve probably been told to “use ChatGPT.”

What most therapists aren’t told is how to use it in a way that:

  • actually sounds like them

  • respects clinical ethics and scope

  • doesn’t feel salesy or generic

  • and doesn’t require hours of trial and error

The Practice GPT Setup is a one-time service where I build you a custom ChatGPT trained specifically on your practice — so you’re not guessing every time you sit down to write.

Who this is for

This is a good fit if you are:

  • A therapist in a DIY or semi-DIY phase of practice building

  • Clear on your values, but tired of translating them into marketing language

  • Using (or trying to use) ChatGPT and feeling unsure, inconsistent, or frustrated

  • Wanting support you can use independently, without ongoing meetings

  • Budget-conscious, but still wanting something thoughtful and high-quality

You don’t need to be tech-savvy. You don’t need to “know AI.” You just need a practice you want to represent accurately and ethically.

Who this is not for

This is likely not the right fit if:

  • You want someone to fully manage your website or marketing for you

  • You’re looking for guarantees around traffic or inquiries

  • You want ongoing feedback, revisions, or strategy support included

  • You’re hoping for a generic set of prompts you can copy and paste

This setup is about capacity and clarity, not outsourcing or outcomes.

What the Practice GPT Setup is

The Practice GPT Setup is not a course or a prompt library. It’s a custom-built GPT designed specifically for your therapy practice. It reflects your niche and the populations you serve, your clinical voice and tone, your ethical boundaries and scope of practice, and how you actually want to sound when you write.

Once set up, your GPT can support you in drafting or refining website copy, outlining or editing blog posts, updating Psychology Today or other directory profiles, clarifying specialty language, and writing content that feels human rather than promotional. Most importantly, it reduces the mental load of starting from scratch, so you’re not guessing every time you sit down to write.

What’s included

Your Practice GPT Setup includes:

  • A custom GPT built specifically for your therapy practice

  • Clear internal guidance baked into the GPT about tone, scope, and ethics

  • Defined use cases (what it’s best used for — and what it’s not)

  • A brief orientation on how to use it effectively and responsibly

This is designed to be a tool you can keep using, not a one-off deliverable.

What’s not included

To keep this service clear and contained, it does not include:

  • Ongoing revisions or maintenance of the GPT

  • Live coaching or strategy calls

  • Website builds or copywriting services

  • Marketing plans, funnels, or guarantees

If you later decide you want hands-on support, this setup can complement a Foundations subscription, but it doesn’t replace it.

How it Works

You sign up for the Practice GPT Setup

We gather key information about your practice, voice, and priorities

We build and configure your custom GPT

You receive access and guidance on how to use it moving forward

How this fits with Foundations

Think of it this way:

  • Practice GPT Setup = a self-sufficient tool you can use independently

  • Foundations subscriptions = hands-on strategy, refinement, and ongoing support

Some therapists start with the GPT setup and later layer in Foundations when they want more guidance. Others use it as a long-term DIY support.

Both are valid paths.

Practice GPT Pricing

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Practice GPT Pricing |

The Practice GPT Setup is a one-time service designed to give you a self-sufficient tool you can continue using independently.

This fee includes:

  • The build of your custom Practice GPT

  • Configuration around your niche, tone, and ethical boundaries

  • Defined use cases so you know exactly how to use it (and what not to use it for)

  • A brief orientation so you can work with it confidently moving forward

There are no ongoing fees, subscriptions, or required follow-up sessions.

Practice GPT Setup — $900 (one-time)

Practice GPT Setup Practice GPT Setup
Practice GPT Setup
$900.00

Applying this toward Foundations

If you later decide you’d like more hands-on support, a portion of your Practice GPT Setup fee can be applied toward a Foundations subscription.

This allows you to start with a self-guided tool and move into ongoing strategy or implementation support when (and if) it feels right for you.

There’s no pressure to upgrade — this option simply keeps your investment flexible.

A note on expectations

The Practice GPT Setup does not promise specific SEO results, increased website traffic, or a guaranteed number of inquiries. It’s designed to support clarity, consistency, and confidence in how you show up online — especially if you’re navigating a DIY or semi-DIY phase of practice growth.

Practice GPT Setup — FAQs

  • A Practice GPT is a custom version of ChatGPT that’s been configured specifically for your therapy practice. It’s trained on your niche, tone, values, and ethical boundaries so it responds in a way that sounds like you and respects scope of practice. Instead of starting from a blank page or second-guessing prompts, you have a tool that already understands your context.

  • No. This is not a course, workshop, or prompt library. You’re not learning “how to use AI” in the abstract. I build the GPT for you and orient you to how to use it responsibly and effectively for your practice.

  • Not at all. You don’t need to know how to build a GPT or be confident with AI. This setup is designed for therapists who feel unsure, inconsistent, or overwhelmed when trying to use ChatGPT on their own.

  • Your Practice GPT can support you with things like drafting or refining website copy, outlining or editing blog posts, updating Psychology Today or other directory profiles, clarifying specialty language, and writing content that feels human rather than salesy. Many therapists also use it to help think through language before publishing or sharing anything publicly.

  • Your Practice GPT isn’t designed to replace clinical judgment, provide clinical advice, or generate anything outside ethical marketing and practice-related content. It’s also not intended to fully manage your website, SEO, or marketing strategy for you.

  • This service does not promise specific SEO results, increased traffic, or a guaranteed number of inquiries. What it does provide is clarity, consistency, and confidence in how you show up online, without relying on hype or generic templates. Outcomes still depend on how and where you use the content over time.

  • The Practice GPT Setup is a one-time service. It’s meant to give you a self-sufficient tool you can continue using independently. Ongoing strategy, revisions, or website work are not included.

  • Some therapists start with the Practice GPT Setup and later decide they want more guidance or refinement. If that happens, this work can complement a Foundations subscription, but it’s not required. There’s no pressure to continue beyond this setup.

  • No. To keep this service contained and accessible, ongoing maintenance or revisions aren’t included. You’ll receive guidance on how to use the GPT responsibly moving forward, but it’s designed to function independently once delivered.

  • ChatGPT on its own is generic. Your Practice GPT is configured to reflect your voice, your niche, and your boundaries. The difference is less time guessing, less cognitive load, and more confidence that what you’re writing actually represents your work.

  • This works best if you have a general sense of who you help and how you work, even if things aren’t perfectly defined yet. If everything still feels very unclear, you may benefit more from strategy support first.

  • Once you sign up, I’ll gather key information about your practice and priorities, then build your custom GPT. You’ll receive access along with guidance on how to use it moving forward.