Therapist Website Redesign for a Divorce Recovery Practice in Florida
She had already lived the niche. The website just hadn't said so.
Website redesign, brand refresh, positioning and copy across the full site, blog launch, and Sayra C Method funnel. Built to match where her practice is going next.
CLIENT
Sayra Besner, LCSW
PRACTICE
Sayra C Therapy
LOCATION
Miami Beach, virtual across Florida
PLATFORM
Squarespace
LAUNCHED
August, 2026
The new homepage leads with the search phrase and the feeling, in that order.
WHERE SHE STARTEDA capable site that could have belonged to almost anyone.
Sayra came to us with a site that looked professional and said too much. Her homepage H1 was "Therapy for Divorce & Life Transitions in Miami, Florida." Below it sat nine specialty cards of equal weight: divorce, self-esteem, anxiety and depression, postpartum, co-parenting, single motherhood, life transitions, young adults, and job loss.
Next came an approach section with four modality cards, each followed by a textbook definition of CBT, talk therapy, narrative therapy, or solution-focused brief therapy. After that, a list of fifteen insurance panels.
Her photography already had a voice: bold, funny, unmistakably divorce recovery. The copy around it didn't.
None of it was wrong. It just didn't tell a woman sitting in her driveway after a divorce that this was the therapist for her.
A broad H1 covering divorce and every other life transition.
Nine parallel offers, none of them leading.
Modality definitions where recognition should have been.
WHAT WE SAW
The differentiator was already there. It was buried.
Nine specialties read as a general practice.
01
A visitor couldn't tell what Sayra actually did best, and neither could Google.
The approach section explained instead of mirrored.
Defining CBT for someone in the middle of a divorce creates distance. She wanted to feel understood, not taught.
02
Her story and her Method were both hidden.
03
She left a marriage with her clothes in trash bags, two kids, and no job in her field, then turned what she learned into a finished 47-page program. The story sat mid-bio. The Method was still described as an intensive.
THE DECISION
One specialty, the whole family.
We committed the practice to divorce recovery and organized everything else beneath it. The hub page captures the broad search. Four focus pages go deeper.
Sayra said yes to the positioning right away, with one boundary: teenagers only, no younger children. She also asked us to go further on the men's page, because men make up more of her caseload than people assume.
HUB
Divorce Recovery Therapy
Life During & After Divorce
Therapy for Women
Therapy for Men
Teens, 14 and Up
Therapist Bestie designs websites for therapists, group practices, and mental health professionals across the U.S.—including SEO optimization, copywriting, and strategy for sustainable growth.